What is a Cookie?
Well, it's a biscuit of course, but it's also a small text file that has information that is stored on your device when you visit a website or use applications. It's like a flag so that the server can understand the user better- to understand whenther he or she is a first time visitor, or a regular visitor, for example. Regular visitors might not need to see the same information on a page as first time visitors, if they have seen it a number of times before, for example.
We use the cookies on our Websites for a number of purposes, including:
- To authenticate and identify you on the Website so we can provide you with the services you request;
- For ‘analytical’ purposes such as to keep track of user/customer browsing patterns on the Website and to help build up a profile for a customised browser experience for you. We currently use Google Analytics and Statcounter, 2 popular market leading web analytics services- these help help us to analyse how users use our Websites.
- To deliver more relevant adverts and information.
You can stop the 'tracking' cookies by altering your browser’s privacy setting to block third party cookies (the process you follow will differ from browser to browser).